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Megmilk Snow Brand NeoBaby NeoKid MBP NeoMilk NeoSoft Phospholipids

Phosphatidylcholine (PC) and Phosphatidylserine (PS) are major phospholipids that help form the brain cell membrane, keep the membrane flexible, fluid, and healthy, as well as to assist in the production of neurotransmitters that enable cell-to-cell communication. Acetylcholine and dopamine are 2 key neurotransmitters found in the brain closely associated with memory and learning functions, with both PC and PS assisting in the production of these neurotransmitters.


Clinical research has shown how the role played by PC and PS in the information transmission system of brain cells promote memory formation, memory retention and cellular communication. This results in improved memory performance, learning ability and cognitive function.


The human body converts PC into choline, where it is used in the brain to manufacture acetylcholine. PC also ensures sufficient choline is supplied to the brain for this purpose. Acetylcholine plays an important role in memory retention and cognitive function, hence aids in the learning process.

Meanwhile, PS plays an important role in numerous cellular functions including mitochondrial membrane integrity, presynaptic neurotransmitter release, postsynaptic receptor activity and activation of protein kinase C in memory formation. It also plays a key role in the biosynthesis and release of neurotransmitters acetylcholine, serotonin and dopamine.

PC and PS also contribute to the effective transport of essential fats and nutrients into and out of cells for optimum growth, and help retain important poly-unsaturated fatty acids such as DHA, in the brain.


PC & PS are found naturally in mother’s milk. Other dietary sources for PC include eggs, soybeans, meat (particularly liver), seeds, and nuts, while PS may be found in meat and fish, with only small amounts in dairy products or vegetables.


MEGMILK SNOW BRAND premium growing-up milk is the only growing-up milk fortified with Phosphatidylcholine and Phosphatidylserine, as well as Sphingolipids and over 30 different nutrients, essential minerals and vitamins such as DHA, ARA, SA, Choline, Gangliosides, Galacto-oligosaccharide, 5 types of Nucleotides, and Arginine.


Give your children great tasting MEGMILK SNOW BRAND premium growing-up milk to ensure they get the full benefits of brain boosting Phosphatidylcholine and Phosphatidylserine, together with all the other important growing-up nutrients!



  1. M.H. Vickers et al, Nutr. Res., 29, 426-435 (2009)

  2. N. Timby et al, Clinical Nutrition, 99, 860-868 (2014)

  3. H-Y. Kim et al, Progress in Lipid Research, 56, 1-18 (2014)

  4. Z. Li et al, Journal of Lipid Research, Vol 49 (2008)

  5. P. Klinkhammer, Dementia, 1990; 1: 197-201 W.D. Heiss, Annals NY Academy of Sciences 685, 327-331, 1993

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