Megmilk Snow Brand Malaysia | Products

Snow MBP®

Download Snow MBP® brochure here:

Nutritious Milk Formula for Strong Bones & Overall Health

SNOW MBP® is a nutritious milk formula specially formulated to promote bone density to build strong bones, which are crucial for overall health and well-being for a person to lead an active lifestyle. It contains MBP® with added higher level of calcium, vitamin D, and magnesium, and is low-in-fat with no added sucrose.

LOW IN FAT

Helps maintain optimum body weight

CALCIUM

Aids in the development of strong bones and teeth

VITAMIN D

Helps the body utilise calcium and phosphorus

MAGNESIUM

Promotes calcium absorption and retention

MBP®—WHAT IS IT?

MBP® is an active complex of natural proteins found in trace amounts in bovine and human milk. The benefit of MBP® for bone health was discovered and scientifically proven in 1993 by MEGMILK SNOW BRAND Co., Ltd.

For academic and clinical research papers on MBP®, click here.

KEY CHARACTERISTICS OF MBP®

MBP® increases the amount of bone-forming osteoblast cells while simultaneously suppresses excessive activity of bone-destroying osteoclast cells.

In unhealthy bones, osteoclasts are overactive, dissolving too much calcium and collagen.

Osteoblast cell activity is increased while excessive osteoclast activity is reduced. This results in healthy bone metabolism.

CALCIUM IS ONLY BENEFICIAL WHEN UTILISED

Bones are made of calcium and collagen. If bones resembled reinforced concrete, calcium would be the cement, and collagen the reinforcing rods. Collagen supports calcium absorption and helps bind calcium together to form new bone. In adults, bones are completely regenerated every three years.

High calcium intake without proper functioning of bone cells results in wastage as bones will not be able to effectively use the calcium consumed.

MBP® makes bones more receptive to calcium by stimulating osteoblast cells that encourage collagen production. It also suppresses osteoclast cells from excessively dissolving calcium and collagen in the bone. These two actions optimises the utilisation of calcium we derive from milk and other sources to build strong, healthy bones.

The Effects and Key Characteristics of MBP®

Increases the number of bone-forming osteoblast cells
Encourages collagen production
Suppresses excessive activity of bone-destroying osteoclast cells
Helps maintain healthy bone metabolism

For detailed information on MBP®, click here.

BONE DENSITY–INCREASING EFFECTS OF MBP®

In tests where people drank MBP® daily, improved bone metabolism was confirmed after 3 months and enhanced bone density after 6 months. It is important to consistently consume MBP® as bone metabolism progresses at an extremely gradual pace. As bones are reborn each day, it is beneficial to drink MBP® daily.

Scientific tests were conducted on healthy women aged 20s to 50s. The group that consumed 40mg of MBP® daily for 6 months showed an average increase of 3% in bone mineral density of the radius (a forearm bone near the wrist).

Yamamura, J., Aoe, S., Toba, Y., Motouri, M., Kawakami, H., Kumegawa, M., Itabashi, A., and Takada, Y., Biosci. Biotechnol. Biochem., 66(3), 702-704 (2002)

BONE MASS LIFESTAGE WITH MBP®

Who can benefit from Snow MBP®?

Growing children (3+ years): To enhance skeletal growth and strong bone development.
Pregnant & lactating women: Supports maternal bone health by enhancing calcium retention and bone density throughout and after pregnancy and during lactation.
Adults: Strengthens and sustains bone health, counteracting age-related bone loss.
Elderly: To prevent the onset of osteopenia, osteoporosis and fractures.

* Osteoporosis is a disease that reduces the density of bones. Women are more susceptible to osteoporosis, particularly during menopause as declining estrogen levels cause excess osteoclast activity which destroys bones at an increased rate. MBP® helps control excess osteoclast activity, resulting in balanced bone metabolism.

RECOMMENDED DAILY INTAKE

One serving daily of Snow MBP® provides 40mg of MBP® and meets daily requirement of Calcium*.

One daily serving of SNOW MBP® (4 scoops or 35g powder in 200ml water) contains 40mg* of MBP® as recommended. You can also add it to coffee, tea, yogurt, cereal, muesli, or oatmeal.

Keep your bones healthy and strong with SNOW MBP® for an active, energetic life!

* Clinical studies confirm the optimal effective dose is 40mg of MBP® per day.

PRESTIGIOUS PRODUCT AWARDS

The Ministry of Health, Labour and Welfare of Japan awarded FOSHU (Food for Specified Health Use) status to the product manufactured by MEGMILK SNOW BRAND Co., Ltd. Mainichi Hone Kea MBP® allowing its label to state “This product contains MBP® that effects increase in bone density”.

MEGMILK SNOW BRAND Co., Ltd. was bestowed the prestigious 2005 Institute of Food Technologists (IFT) Industrial Achievement Award for MBP® in recognition of an outstanding food product.

MBP® is a registered trade mark of MEGMILK SNOW BRAND Co., Ltd.

References

Yamamura, J., Aoe, S., Toba, Y., Motouri, M., Kawakami, H., Kumegawa, M., Itabashi, A., and Takada, Y., Biosci. Biotechnol. Biochem., 66(3), 702-704 (2002)
Uenishi, K., Ishida, H., Toba, Y., Aoe, S., Itabashi, A., Takada, T., Osteoporos Int., 18:385-390 (2007)
Aeo, S., Toba, Y., Yamamura, J., Kawakami, H., Yahiro, M., Kumegawa, M., Itabashi, A., and Takada, Y., Biosci. Biotechnol. Biochem., 65(4), 913-918 (2001)
Aeo, S., Koyama, T., Toba, Y., Itabashi, A., Takada, Y., Osteoporos Int, 16:2123-2128 (2005)
Aoyagi, Y., Park, H., Park, S., Yoshiuchi, K., Kikuchi, H., Kawakami, H., Morita, Y., Ono, A., Shephard, R.J., International Dairy Journal 20, 724-730 (2010)
Toba, Y., Takada, Y., Matsuoka, Y., Morita, Y., Motouri, M., Hirai, T., Suguri, T., Aoe, S., Kawakami, H., Kumegawa, M., Takeushi, A., and Itabashi, A., Biosci. Biotechnol. Biochem., 65(6), 1353-1357 (2001)
Ishimi, Y., J Nutri Sci Vitaminol, 61,S139-S141 (2015)
Nakatani, S., Taguchi, Y., Ueda, H., Ishida, Y., Morita, Y., Kato, K., Wada, M., Kobata, K., J. Dairy Sci., 102:2873-2878 (2019)